WHERE BRILLIANT ASSESSMENTS IS STRONG
Brilliant Assessments deserves credit on two counts before any comparison starts. First, it publishes its full price list, every tier, in USD, on its own pricing page. Almost nobody in this category does that, and a consultant can budget an engagement from the website without booking a call. Second, white-labeling is not gated behind an upgrade. The company states that every plan includes unlimited seats, AI features, partner portals and whitelabeling, covering white-labelled assessments, reports, emails and portals, custom domains and email domains, and branding and theme controls. Compare that to the rest of the market, where white-label is the thing you get quoted for, and it is a genuinely consultant-friendly decision. The product itself is a serious report engine: you build your own questionnaires and your own scoring, then generate detailed branded reports from them, with partner portals for delivering through a network. Published plans run from $299 a month for a small-business tier (fewer than three employees) and $399 a month, or $3,990 a year, for Starter, up through Advanced at $9,990 a year, and on into enterprise and premium tiers reaching $79,990 a year for Elite. Add-ons are listed too, including assessment building from $1,000 and SSO at $500 one time. If you want deep, bespoke report logic under your own brand and you have the methodology to put into it, this is a capable and unusually transparent platform. Verify current figures on their pricing page before you buy, since tiers and response allowances change.
If you already own a proprietary assessment methodology and want deep bespoke report design, custom domains, and white-labeling on the entry tier, Brilliant Assessments is the better pick, and its published price list means you can budget it without a sales call.