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Pointerpro pricing: the one published plan, the three quoted tiers, and where the PDF report sits

Pointerpro prints one price and routes everything else to sales. That would be a minor annoyance if the published plan did the job most consultants buy Pointerpro for. It does not: the drag and drop PDF report builder starts on ReportR, a quoted tier with a signed contract. This page lists every figure and rule Pointerpro states on its own pricing page, explains which tier you actually need, and shows how to test a quote before the discovery call.

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FLAT MONTHLY PRICE FROM $49 · WHOLE COMPANY · NO PER-EMPLOYEE FEES

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YOUR FIRST THREE MOVES

This is one person's read of the company. The real report asks your people the same questions anonymously, twelve per area, and scores what they answer rather than what you assume. Your first assessment is free.

RESULTS ARE DIAGNOSTIC INPUT, NOT A CERTIFIED AUDIT.

DIRECT ANSWER

Pointerpro costs $69 a month for its Professional plan, the only price it publishes. Professional covers 2,000 respondent submissions a month, unlimited questionnaires and removable Pointerpro branding, but no PDF report builder. Enterprise (5,000 submissions), ReportR (10,000, adds the PDF and PowerPoint report builder) and DistributR (15,000, adds a distribution portal) are all priced on request. Yearly billing saves two months, and the 14-day free trial covers Professional only.

Go deeper: this dimension works alongside white label assessment software and ScoreApp pricing, and the guides on pointerpro vs scoreapp and white label assessment software show the frameworks behind the scoring.

LANDSCAPE

Every price and rule Pointerpro states on its own pricing page

Every row below was read on 25 September 2026 from pointerpro.com/pricing, including its plan cards, the full feature table and the FAQ. The plan cards were confirmed by screenshot, not only by reading page source, because hidden widget markup is not a published price. Pointerpro shows prices in US dollars and does not print a yearly figure for Professional; the toggle reads yearly (save 2 months).

Plan or rule What Pointerpro states Limits and what it adds
Professional $69 a month. Start free trial or Buy now 2,000 monthly respondent submissions, unlimited questionnaires and questions, removable Pointerpro branding, question logic and piping, custom scoring, Zapier and Make, multiple languages. No PDF report builder
Enterprise On request. Get tailored pricing and walkthrough 5,000 monthly submissions, custom formulas, response upload, payment processing (PayPal or Stripe), custom CSS, webhooks, full URL and email domain white labeling
ReportR On request. Includes Report Builder 10,000 monthly submissions, drag and drop PDF report builder, report widgets and widget logic, individual, aggregated and team PDF reports, PowerPoint export, AI prompt widget, 120 or more PDF report downloads
DistributR On request. Includes Report Builder 15,000 monthly submissions, distribution portal, 500 or more distributors, customer zone, optional charging for assessment or report access, Dashboard Builder, 500 or more PDF report downloads
Users 1 user included on every tier Multiple users and admins on request
Yearly billing Save 2 months No yearly dollar figure is printed for Professional
Free trial 14 days, Professional only Does not show advanced formulas or report generation
Contracts and billing Contract signed for ReportR and DistributR Monthly payment available on Professional and Enterprise. Annual plans can be invoiced on a PO and paid by bank transfer
Free plan Referenced in the FAQ Pointerpro suggests a paid plan once you expect more than 20 responses a month, and lets you downgrade later without losing data
Content Do-it-yourself builder No premade assessment content. Done-for-you setup is offered as a professional service, price not published
Hosting and security ISO 27001:2022 certified, GDPR compliant Hosted on AWS in Ireland (EU/EEA), and in Australia for Australian users. Data residency options mentioned
Sales tax VAT on EU clients without a VAT number and on Belgian clients Customers outside the EU are exempt from VAT

Now the budgeting, which is our arithmetic and not a figure Pointerpro prints. Professional at the monthly rate: $69 times 12 is $828 a year. If the yearly toggle takes two months off as labeled, that would be about $690, but Pointerpro does not print it, so confirm at checkout. ReportR and DistributR: no published figure, so the useful number is your break-even. Our Consultancy plan is $3,348 a year on monthly billing or $2,784 billed yearly, with frameworks, benchmarks and white label included. If a ReportR quote lands above that and you do not have your own methodology to encode, you are paying for authoring freedom you will not use. For the wider picture, white label assessment software for consultants, Pointerpro vs ScoreApp pricing for the cheapest route to a branded PDF, and ScoreApp pricing for the one published card in this category that includes PDF reports at a listed rate.

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What you get

The $69 plan builds questionnaires. The report builder is a quoted tier

Pointerpro labels its first two cards For Questionnaire Building and the last two Includes Report Builder. Professional at $69 a month gives you questionnaires, scoring, logic, customizable emails and dynamic final screen messages. The drag and drop PDF report builder, report widgets, widget logic, the PDF download button and PDF distribution by email are all marked as included only on ReportR and DistributR. For a consultant whose deliverable is a personalized PDF report, the published price is not the price of the product.

The free trial does not show you the part you are paying for

Pointerpro's own FAQ is direct about it: the 14-day free trial is only available on the Professional plan, so it does not show features that belong to other plans, naming advanced formulas and report generation (automated personalized PDFs) as examples. To see the report builder you request a walkthrough. That is a fair sales process, but it means the trial tells you nothing about the tier most report-driven buyers end up on.

Report tiers come with a contract, and only two tiers can be paid monthly

The FAQ says Professional and Enterprise run on Pointerpro's terms and conditions, while for ReportR and DistributR a contract will also be signed. It also says you can pay monthly on Professional and Enterprise, which by omission leaves the two report tiers off monthly billing. Annual plans can be invoiced against a purchase order and paid by bank transfer. Ask for the contract term in writing before the demo, not after.

Every tier includes one user. More seats are on request

The feature table lists 1 user included on Professional, Enterprise, ReportR and DistributR alike, with multiple users and admins available on request. DistributR adds 500 or more distributors who can send assessments from a portal, which suits a franchise or partner network rather than a small firm. A two-person practice that wants both partners in the account should get the seat price quoted with the tier.

Submission caps and report downloads are both metered

Monthly respondent submissions are 2,000, 5,000, 10,000 and 15,000 across the four tiers, and the table notes you can expand them. The report tiers also carry a separate meter for PDF report downloads, listed as 120 or more on ReportR and 500 or more on DistributR. Counters for responses and emails reset on the first day of each month. If every respondent gets a report, the download meter can bind well before the submission cap does.

Pointerpro gives you a builder, not a methodology

Asked whether it offers premade assessments, Pointerpro answers that it offers a do-it-yourself solution and does not provide any content for your assessments. That is the right tool for a consultant with a proprietary model. It is the wrong one if you need a validated culture, process maturity or digital maturity diagnostic this quarter. AssessmentCloud ships those frameworks scored 0 to 100 against an industry median, with white label on the $279 Consultancy plan. Different purchase, and worth knowing which one you are making.

HOW IT WORKS

From setup to scored report

01

Decide whether a PDF leaves your hands

If respondents see a scored result screen and you follow up yourself, Professional at $69 a month covers it, branding removal included. If the product is a personalized PDF or PowerPoint report generated from their answers, you are on ReportR at minimum, and the price is a quote. That one question decides whether you are buying a $69 plan or starting a sales process.

02

Count submissions and report downloads for your busiest month

Take the heaviest month you expect, add every assessment you run, and compare it with 2,000, 5,000, 10,000 or 15,000 submissions. On report tiers, count how many people will download a PDF too, because that meter starts at 120 or more on ReportR. Quote both numbers to Pointerpro so the proposal is priced on your real volume.

03

Ask four questions in writing before the demo

What is the annual price for ReportR at my volume? What is the contract term, and can it be paid monthly? What does each additional user cost? Is domain and email white labeling included, and at what tier? Pointerpro publishes the feature table in full, so the only unknowns are price, term and seats. Get those three on paper.

04

Compare the quote against a published alternative

Multiply the quote out to a year and set it next to a card you can read today. Our Consultancy plan is $279 a month, or $232 a month billed yearly, with white label, client workspaces and 500 respondents a month. Brilliant Assessments and ScoreApp both publish full cards. A quote you cannot compare is a quote you cannot negotiate.

How to conduct an organizational assessment, end to end

DIAGNOSTIC INPUT, NOT A CERTIFIED AUDIT.

AssessmentCloud scores tell you how ready you are and what to fix. They do not certify you against SOC 2, ISO 27001, or any legal framework, and we never claim they do. Only an accredited auditor can certify you. Run the diagnostic first, walk into the audit without surprises, and spend auditor hours on certification instead of discovery.

FAQ

Questions about pointerpro pricing

Pointerpro costs $69 a month for its Professional plan, which is the only price on its pricing page. The Enterprise, ReportR and DistributR plans are all listed as on request, with a tailored pricing and walkthrough call. Yearly billing is advertised as saving two months. Professional includes 2,000 respondent submissions a month and one user.

No. Pointerpro's feature table marks the drag and drop PDF report builder, report widgets, the PDF download button and PDF distribution by email as included on ReportR and DistributR only. Professional delivers scored questionnaires with dynamic final screen messages and customizable emails. The FAQ also says the free trial does not show report generation.

ReportR is Pointerpro's third tier and the first one that includes the Report Builder. It adds a drag and drop PDF report builder, report widgets with logic, individual, aggregated and team PDF reports, PowerPoint export and an AI prompt widget, with 10,000 monthly submissions. Its price is on request and a contract is signed.

Yes, 14 days, but only for the Professional plan. Pointerpro's FAQ states the trial does not show features from other plans, such as advanced formulas and automated personalized PDF reports. To see the report builder you book a walkthrough with the sales team.

On Professional and Enterprise, yes, according to Pointerpro's FAQ. For ReportR and DistributR the FAQ says a contract is signed, and monthly payment is only mentioned for the first two plans. Annual plans can be invoiced against a purchase order and paid by bank transfer; card payments accept Visa, Mastercard and American Express.

Partly on the published plan. Professional lists removable Pointerpro branding, and visual branding with your colors, logo and name is included on every tier. Full URL and email domain white labeling appears from Enterprise upward, which is quote-only. If your clients must never see a Pointerpro address, budget for a quoted tier.

On AWS in Ireland, inside the EU/EEA, and in Australia for Australian users, according to its pricing page FAQ. Pointerpro states it is ISO 27001:2022 certified and GDPR compliant, and mentions data residency options. US clients with a data location requirement should ask for it in writing before signing.

Yes, if you have your own methodology to encode. Pointerpro is a strong builder for scored assessments and, on ReportR, personalized PDF reports. It supplies no assessment content, so you write the questions, scoring and report logic. Consultants who want ready-made, benchmarked organizational diagnostics usually compare it with a frameworks-included white label platform.

It depends on the job. For a lead-gen scorecard with a PDF at a listed price, ScoreApp Business is $99 a month. For a report engine with a full public card, Brilliant Assessments starts at $299 a month for firms under three employees. For ready-made organizational diagnostics under your brand, AssessmentCloud Consultancy is $279 a month.

Put pointerpro pricing on your company readout

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