CMP · GALLUP Q12

Gallup Q12 alternatives and what eight other engagement vendors charge

Name: AssessmentCloud
Brand: AssessmentCloud
Price: 49.00 USD

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WHERE GALLUP Q12 IS STRONG

The Gallup Q12 is the most famous employee engagement instrument in the world, and deservedly so. Its 12 questions are backed by decades of research across millions of respondents, the benchmark database behind it is unmatched in the engagement field, and Gallup's consultants bring real expertise to interpreting results. Large organizations that want the canonical engagement measure, delivered with advisory support and compared against one of the deepest datasets in existence, have a strong reason to go to the source.

If you want the canonical engagement instrument with decades of benchmark data and consulting support to interpret it, Gallup Q12 is the better pick.

WHERE ASSESSMENTCLOUD FITS

The limits are access and scope. Q12 measures engagement sentiment in 12 questions, and while Gallup does list a one-time store survey at $20.00 per participant (checked October 2026, with a four-participant minimum and no way to add people after purchase), the benchmarks and action planning most buyers want sit inside Gallup Access, which is quoted rather than published, so you typically buy an engagement alongside the instrument, and you still learn nothing about your process maturity, digital readiness, skills gaps, or compliance posture. AssessmentCloud is the alternative for teams that want more than sentiment: five assessed dimensions including culture and engagement, one 0-100 company score benchmarked against the industry median, and a prioritized action plan, at a flat, published price starting at $49 a month with no consulting engagement attached. To be plain about the trade: our benchmark data is industry medians, not Gallup's decades-deep engagement database, and the output is diagnostic input, not a certified audit. What you gain is breadth, speed, and a price on the pricing page: the whole company measured this quarter, by you, for less than most consultancies charge for a discovery call.

SIDE BY SIDE

AssessmentCloud vs Gallup Q12

What you are buying	AssessmentCloud	Gallup Q12
Engagement measurement	One of 5 scored dimensions	The classic 12 questions
Process, digital, skills, and compliance scoring	Yes	No
Depth of engagement benchmark database	Industry medians	Decades of research data
No consulting engagement required	Yes	Consulting-led
Published pricing	Flat from $49/mo	$20/participant store item; Access quoted
One 0-100 whole-company score	Yes	No
Prioritized action plan included	Yes	Via consulting
Pricing	Flat from $49/mo	$20.00 per participant on the store; Gallup Access quoted

COMPETITOR FIGURES ARE PUBLIC LIST PRICES AND POSITIONING AS OF 2026. VERIFY BEFORE BUYING.

REFERENCE LEVEL 63

EXAMPLE SCORE 77

HOW THE RAIL READS: A DIMENSION SCORE NEXT TO ITS REFERENCE LEVEL.

AssessmentCloud covers the whole company, so most teams pair the switch with employee engagement surveys and Gallup Q12 pricing. The full field is compared on the best organizational assessment tools page.

THE FIELD

The Gallup Q12 alternatives, and what each one publishes on price

People searching for a Gallup Q12 alternative usually hit the same wall: the $20.00 survey is a one-time measurement, and the benchmarks and action planning live inside a quoted Gallup Access engagement. So the useful comparison is what each alternative tells you about price and commitment before a sales call. Every cell below was read on the vendor's own pricing page or filing in September and October 2026. Where a vendor publishes nothing, this table says nothing.

Vendor	Published price	Minimum or contract term	Who it actually fits
Gallup Q12	$20.00 per participant for the one-time store survey (SKU 13870)	Four participants minimum, participants cannot be added after purchase; Gallup Access benchmarks and action planning are quoted	Teams that want the canonical 12-question engagement measure
Culture Amp	None. Depends on headcount, product and service tier	Billed annually, quote only	Companies that want survey science and external benchmarks
Viva Glint	$2.00 per user a month standalone	Paid yearly, 50-seat license minimum, added to a Microsoft 365 enterprise subscription	Companies already standardized on Microsoft 365 and Teams
Workday Peakon	No US list price. Quote only	Workday's UK public sector filing shows a 3-year term on the full headcount; US terms are negotiated	Workday HCM customers that want continuous listening
Lattice	$4 to $13 a seat a month, by module	$4,000 minimum annual agreement	Teams buying performance management with engagement attached
15Five	$4 to $16 per user a month	Billed annually, no published minimum on standard packages	Small and mid-size teams that want a number before a sales call
Leapsome	$4 Engagement Surveys, $7 Performance Reviews per employee a month list; platform $7 (free until Dec 31)	No minimum term stated on the pricing page	Companies wanting engagement, performance and HR modules on one platform
Quantum Workplace	None per employee. Packages start at $15,000	$15,000 minimum annual contract	Mid-market employers pursuing Best Places to Work recognition
AssessmentCloud	Flat $49, $119 or $279 a month, published on the pricing page	No per-employee meter, no annual minimum	Leadership teams scoring culture, process, digital, skills and compliance in one readout

Gallup's store price buys a measurement, not a program. If you want the Q12 itself, the Gallup Q12 pricing page totals it at common team sizes. For the rest of the field, see Viva Glint pricing, Culture Amp pricing, Workday Peakon pricing and Lattice pricing, or the three-way Culture Amp vs Gallup Q12 vs Viva Glint comparison.

Score the whole company, flat price

RESULTS ARE DIAGNOSTIC INPUT, NOT A CERTIFIED AUDIT.